世界零售巨人Walmart進軍菲律賓BGC特區開分店
為什麼你需要知道
1.世界最大市值零售巨人Walmart，經過六年的市場調查，決定進軍菲律賓市場，看上菲國人口紅利。
2.菲律賓是亞洲第四個國家被Walmart看上的市場，其他為中國，日本，印度。
3.Walmart選擇BGC特區作為菲律賓分店的營運地點，佔地35公頃。
4.菲律賓Walmart將會聚焦在電子產品，例如：手機，筆電，遊戲器。
5.菲律賓Walmart將在2016/6開始興建，預計一年後(2017/7)正式營運。
Walmart看上菲律賓人口紅利，搶搭內需高成長列車。鎖定BGC特區設立營運地點，評估的就是菲律賓中產階級的快速崛起，BPO產業的蓬勃。尤其特別表示將聚焦提供消費電子產品，完全訴求菲律賓富起來的中產白領族。一億以上的人口加上快速崛起的中產階級，國際企業積極搶灘菲律賓內需市場的腳步，未來只會更積極！
Walmart to Open First Philippine Store inside BGC
Walmart Asia President and Chief Executive Officer Scott Price announced Wednesday that the giant superstore is finally coming to the Philippines after local business group partnered and agreed to give Walmart a 40% share – the maximum allowed stake by the Philippine law for foreign owners.
Walmart is the world’s largest company by revenue, according to the Fortune Global 500 list in 2014, as well as the biggest private employer in the world with 2.2 million employees.
Currently, Only Japan, China, and India have Walmart stores in Asia, and the Philippines will be the fourth to have one.
In a press release circulated to media on Wednesday, Price said that the company has decided to enter the Philippine market after more than six years of market research.
Price also revealed that the company will try to compete with local supermalls by offering discounted products and more choices.
“Considering the Philippines’ massive population, Walmart decided to take its market share. Our main focus will be on electronic gadgets like mobile phones, notebooks, and game consoles”, Price said.
It was also reported that Walmart have partnered with Capital Group Companies – Philippines, owner of PURE GOLD Stores.
Price added that the first Philippine Walmart will rise inside Bonifacio Global City in a 35-hectare (86 acres) commercial complex.
Construction will start on June 2016 and the store is expected to operate one year after (July 2017) according to the press release.
Price is scheduled to visit the Philippines on march 22, 2016 for the ground breaking ceremony.
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